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Videos
My Vision
At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to...
Catalogue: Congress 2017: Visionary
Author: Laura Dekker
November 10, 2017
Videos
The new visual language of brands
Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.
Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
January 11, 2017
Videos
UMOJA
A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Gavin Holt, Paul Robert Thomas
January 11, 2017
Videos
New visions
Pushing the frontiers of the eyewear business
Catalogue: Congress 2016: #WOW
Authors: Giuseppe Tonolini, Simona Sbarbaro
June 15, 2016
Videos
Fell in love at first sight or started as a friend?
Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
Videos
Finding and communicating the story in the data
Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
Videos
